Privacy Policy

1. Notice at Collection (at or before the point of collection)

When you complete the Form, we collect the categories of personal information listed in Section 2, for the purposes listed in Section 3, and we retain them for the periods stated in Section 4.

Categories we collect: identifiers (name, email, mobile); commercial information (purchase date, purchase platform); internet activity (IP address, device, browser); inferences drawn from the above (membership status).

Sources: directly from you (Form submission); automatically from your device (technical data).

Purpose: to activate and administer your additional 1-year extended warranty; to verify purchase and process claims; to send service-related communications; to provide customer support; to send marketing emails (with your right to opt out); to detect and prevent fraud; and to comply with legal obligations.

2. What Personal Information We Collect

We collect the following categories of personal information:

• Identifiers: first name, last name, email address, mobile number (optional), IP address.
• Commercial information: purchase date (optional), purchase platform (optional), product purchased(optional), warranty status.
• Internet or other electronic network activity: device type, browser type, operating system, pages viewed, referrer URL.
• Inferences: VIP Club membership status, warranty eligibility.

We do NOT collect the following categories (and we do not want to): government identifiers (SSN, driver's licence, passport), financial account information, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, contents of mail/email/text, biometric or genetic information, health information, sex life or sexual orientation, citizenship or immigration status, neural data.

3. How We Use Your Information

We use your information for the specific business and commercial purposes below. We do not use your information for purposes that are incompatible with the ones listed here without first giving you notice.

• the additional 1-year extended warranty on your registered SweetNight mattress.
• To verify your purchase and process warranty / 100-night claims (including repair, replacement, or refund).
• To send you service and marketing communications by email (and by text message if you have opted in to receive texts).
• To provide customer support when you contact us.
• To send you marketing communications about SweetNight products, promotions, and exclusive promotions. (You may opt out at any time – see Section 8.)
• To detect and prevent fraud, abuse, and security incidents.
• To comply with applicable laws, regulations, court orders, and lawful governmental requests.

4. Retention

We retain the categories of Personal Information described in this Policy for as long as reasonably necessary for the purpose for which it was collected or otherwise authorized by law. This generally means holding the information for as long as one or more of the following apply:

• Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
• Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected;
• The Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
• We are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.

5. How We Share Your Information

We do not sell your personal information. We share your information only with:

• Service providers, including (a) hosting and form providers that operate the Extended Warranty Registration Form; (b) email service providers that send transactional and marketing emails on our behalf (we share your email address and, where applicable, your name with these providers solely for this purpose); (c) warranty claim processors; and (d) customer-support tool providers. All such providers are bound by written contracts that limit their use of your personal information to providing services to us and prohibit them from using it for their own purposes.
• Contractors that perform specific services (e.g., logistics partners that deliver replacement products) under similar written contracts.
• Government authorities, courts, or law enforcement, where required by law or to protect our rights, your safety, or the safety of others.
• A successor entity in the event of a merger, acquisition, or sale of assets, subject to a written undertaking to honour this Policy.

6. Financial Incentive Notice – Extended Warranty Program

The Extended Warranty Program provides an additional 1-year warranty extension on top of your standard product coverage. To activate this extended coverage, we collect certain registration information (such as your name, email, and purchase details). Under the California Privacy Rights Act, this voluntary program is considered a "financial incentive" because it offers benefits in connection with your provision of personal information.

Important: Your 100-night sleep trial and standard product warranty are included with your purchase regardless of whether you register for the Extended Warranty Program. The Program provides an additional 1-year warranty extension on top of your standard coverage.

• Material terms: By registering for the Program, you provide your name, email, and (optionally) mobile number, purchase date, and purchase platform. In return, you receive (a) an additional 1-year extended warranty on your registered SweetNight mattress (in addition to the standard warranty and 100-night sleep trial included with your purchase), and (b) access to any exclusive promotions described on the registration form. Any additional benefits vary and may include discounts, gifts, or early access to promotions; their value is reflected in the price or terms disclosed at the time of offer.
• Right to opt in: You may choose not to register for the Program. If you do not register, you will not receive the additional 1-year warranty or Program-specific benefits, but you will still receive the standard SweetNight warranty and 100-night sleep trial that came with your purchase.
• Right to withdraw: You may withdraw from the Program at any time by contacting us using the methods in section 13. If you withdraw, your additional 1-year warranty will be forfeited from the date of withdrawal; warranty claims submitted before the date of withdrawal will still be honoured. Your standard warranty and 100-night sleep trial are not affected.
• No discrimination: We will not deny service, charge a different price, or provide a different level or quality of service because you exercised any privacy right.

7. Cookies and Similar Technologies

The Form and related pages may use cookies and similar technologies (such as web beacons, pixels, and local storage). These technologies are used in general terms to operate, secure, and improve the Form and related pages, and may serve purposes including, without limitation, remembering choices, understanding how the pages are used, and supporting other functions described in this Privacy Policy. The specific technologies and purposes may change from time to time as our services evolve, and this section is intended to describe them in general terms only.

To the extent any cookie or similar technology involves personal information, we handle such information as described in this Privacy Policy, and where applicable law requires consent for certain uses, such consent will be obtained as required by law.

8. Your Rights

Depending on where you live, you may have the following rights under US state privacy laws, including the California Consumer Privacy Act / California Privacy Rights Act, Colorado Privacy Act, Connecticut Data Privacy Act, Texas Data Privacy and Security Act, Oregon Consumer Privacy Act, Virginia Consumer Data Protection Act, and other applicable state laws. We extend the substantive rights below to all US residents, regardless of state, as a matter of policy.

• Right to Know / Access: request a copy of the personal information we have collected about you, including the categories, sources, purposes, and third parties.
• Right to Correct: request that we correct inaccurate or incomplete personal information.
• Right to Delete: request that we delete your personal information, subject to legal exceptions.
• Right to Opt Out of Sale or Sharing: we do not sell your personal information, and we do not share it for cross-context behavioral advertising.
• Right to Opt Out of Marketing Emails: you may opt out of receiving marketing and promotional emails from us at any time by clicking the "unsubscribe" link included in every marketing email, or by contacting us using the methods in section 13. Transactional emails (e.g., warranty status updates, claim confirmations) are not subject to opt-out.
• Right to Limit Use of Sensitive Personal Information: we do not collect sensitive personal information, so this is moot.
• Right to Non-Discrimination: we will not penalize you for exercising any of these rights.
• Right to Data Portability (Colorado, Connecticut, Oregon, Virginia, others): receive your information in a portable, machine-readable format.

How to exercise these rights:

• Method 1 (required): Email us at [support@sweetnight.com] with the subject line "Privacy Request" and a description of your request. Please include enough information to verify your identity (name, email on file, and order details where applicable).
• Method 2 (required): Call our toll-free number at [+1 (857) 305-6091] and a customer service representative will assist you with submitting your privacy request..
• Authorized agent: you may designate an authorized agent to submit a request on your behalf. We will require proof of the agent's authorization and may still need to verify your identity directly.

Response time: we will respond to verifiable requests within 45 calendar days. If we need additional time (up to a further 45 days), we will notify you of the reason and the new deadline within the initial 45-day period. Requests to limit the use of sensitive personal information will be honoured within 15 business days. We do not charge a fee to respond to verifiable requests, unless a request is manifestly unfounded or excessive.

9. State-Specific Notices

California (CCPA / CPRA, 2026 amendments effective Jan 1, 2026). The notices in this Policy satisfy California's Notice at Collection, Privacy Policy, and "Do Not Sell or Share" requirements. We honour GPC and confirm opt-out requests.

Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Oregon (OCPA), Virginia (VCDPA). We honour universal opt-out signals (including GPC), process opt-out and access requests within 45 days, and obtain opt-in consent before processing any sensitive data (we do not process sensitive data).

Washington (My Health My Data Act). We do not collect consumer health data. If you believe we have collected health data about you, contact us to request deletion.

For residents of other US states with applicable privacy laws (including Indiana, Kentucky, Rhode Island, Montana, Delaware, Iowa, New Jersey, Tennessee, Minnesota, Maryland, New Hampshire, Florida), the substantive rights in Section 8 are extended to you as a matter of policy.

10. Security and International Transfers

We use reasonable technical and organizational safeguards (encryption in transit, access controls, vendor due diligence) to protect your information. No system is 100% secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

SweetNight operates globally. Your information may be processed in the United States, the People's Republic of China, or other countries where our service providers operate. Where required by law, we use Standard Contractual Clauses or other approved mechanisms to protect your information in transit.

11. Children

The Service is not directed toward children under 13 years old, and we do not knowingly collect Personal Information (as that term is defined by the U.S. Children's Privacy Protection Act, or "COPPA") from children under 13. If you are a parent or guardian and believe we have collected Personal Information from children, please contact us as set out in the "Contact Us" section below. If we become aware that we collected Personal Information from a child, we will delete it in accordance with COPPA.

12. Changes to This Policy

We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon our posting of the revised Privacy Policy. Your continued use of our Services after the effective date of any modification to the Privacy Policy indicates your consent to the updated Privacy Policy.

13. Contact Us

SweetNight is operated by SWEET NIGHT TECHNOLOGY INC.

• Email (privacy requests): [support@sweetnight.com]
• Toll-free phone (privacy requests): [+1 (857) 305-6091]
• Website: sweetnight.com